It’s been a little over three years that I have written this blog. It’s been fun, challenging and educational all at the same time. It started out as a blog sharing my thoughts and opinions, but I soon found out that I didn’t have as many interesting and provocative thoughts as I would like and no on really cared about my opinions.
During that time I became very interested in cooking and baking. I never had a talent for it and was never mentored in the kitchen so I learned many things the hard way. I decided I would be a recipe critic and review recipes I found on Pinterest. I did that a few times on my blog but quickly got bored with the idea.
Then it dawned on me that if I’d never been mentored in the kitchen there were probably a lot more out there like me who were struggling and just not intuitive in the culinary arts. So I basically decided to make that the focus of my blog. I never looked back.
A staple of my posts are my lessons learned while making or perfecting a recipe. There are so many things that are not included in recipes that writers simply think one knows. That is not the case. My goal is to share those tidbits that, if unknown, can make or break one’s success in the kitchen. So in sticking to my format, let me share my lessons learned writing this blog over the past three years. Here we go…
Lesson Learned 1 – Have a focus for your blog: Once I had a focus posting became much easier and my readership increased. And if you are looking for people to follow your blog you need to post regularly. The goal I have with my blog is to post one new recipe a week. Sometimes I fall short, especially around the holidays. But most of the time I achieve my goal. I decided the best way to approach my blog was by helping folks avoid viewing cooking and baking as…
Lesson Learned 2 – Market your blog and be patient: There are several ways to market your blog. I am not interested in paying for that service so I try just a few simple methods to get more readership. Anytime I publish a new blog I’ve set up parameters to upload the blog to my Facebook, Twitter and Tumblr accounts. I also have a Facebook page for the blog and I post links every time a new blog is published. I also use word of mouth as a tool. I happen to work part time in housewares retail and so I make sure my co-workers and even some customers hear about it. You never know who that connection will be that will get more readers to your blog.
Check out my Facebook page for this site. I could always use a few more “likes”. http://www.facebook.com/youbetchacanmakethis/
Lesson Learned 3 – Pictures, pictures, pictures: Your blog needs to be visually appealing as well or a new reader will immediately click off of your site. You heard the saying “A picture is worth a thousand words…” That couldn’t be more true. Don’t worry about needing expensive equipment. Every picture on this site was taken with an iPhone. Pictures tell a compelling story especially when it comes to cooking and baking.
Choose an eye catching featured image and incorporate as many pictures as makes sense. If you check out some of my posts you’ll see they have a minimum of 3 pictures. I also include the featured picture at the end of my blog. People who subscribe to my blog by email don’t see the featured picture as it is shown online and since that one is usually the best I want to make sure my subscribers get it to see it as well.
Plus, I don’t know about you but when I look at a recipe I want to see what the end product is supposed to look like. So make sure you use pictures. They are an effective tool.
Lesson Learned 4 – Never second guess what recipe will become popular: I remember when I posted the recipe for my cream cheese, bacon, spinach and scallion pinwheels. I thought to myself ” This is such a rudimentary recipe, everyone makes these so no one will be interested.” WRONG! This recipe is one of my most popular and it gets tons of hits especially around the holidays and Super Bowl. I almost didn’t publish that blog and now I know not to second guess myself. You never know what will be a hit with your readers.
Conversely, when I posted the recipe below I thought it would be a big hit. And although it does get some face time, it wasn’t nearly as much as I’d expected. But I’ve also seen some of my recipes catch on at a later date. So, don’t give up hope. And don’t be afraid to post something simply because you think it will be of no interest. You may actually be surprised (as I certainly was) at the results.
Lesson Learned 5 – Take the time to proof read and edit your blog: I never post a blog the day I write it. I always come back the next day, reread it and incorporate edits. I’m always amazed to see my brilliant writing from the day before all of a sudden become not quite as brilliant. I also read my blog out loud. That way it slows down my reading and I catch typos or mistakes. You’d be surprised how many times I’ve left one ingredient out of a recipe. You certainly don’t want to post that. If you don’t take your writing seriously no on else will. So make sure when you post a blog you’re as grammatically correct and error free as you can possibly be. Also make sure that your blog flows and makes sense.
If you use these simple tricks chances are people will gravitate toward your blog. It takes time, so be patient. There was a point that I wondered if anyone was looking at my website. But now my stats assure me that they are. And it’s fun to know that people are looking at your site and trying your recipes.
So as we face the dawn of 2017 I look forward to another year of posting recipes. As always they will include any lessons learned so the newbies in the kitchen can become more proficient right out of the gate. I leave you with links to three of my personal favorites. May you all have a happy and healthy 2017!